Certain people will be your target audience. In the art business world, your work must be engaging. Some people will mesh well with your work in the form, message and all of the above. The sad part is the average person in the general public since art uses the different side of the brain most people don't even consider. There is no off and on switch in the imagination.
Creating art is more then just the material. Although the general material knowledge is needed, it is far from the focal point. Conceptually speaking, the meaning behind a work is a large part in the connection along with association with a certain influential event.The bible to a christian is more then paper, gold fold, and binding seem. It is a way of life.